Hegemony
What you hear
Nothing, most likely. This one is a technical term rather than a redefined ordinary word, and it does its work unheard. You meet the thing itself long before you meet the name for it.
The common meaning. This is the cover the redefinition travels under.
What they mean by it
The “spontaneous” consent given by the great masses of the population to the general direction imposed on social life by the dominant fundamental group
Source: Prison Notebooks (Quaderni del carcere), Einaudi, {"offset":466669}
Documented
In plain English
Control that does not look like control. When one side holds the schools, the press and the culture, its ideas stop reading as ideas and start reading as common sense. Nobody needs forcing, because the argument was over before anyone put it.
The archive’s reading. The definition above is the citable one.
Assessed
Why it works
It is the theory of everything else in this codebook. Once the goal is consent rather than conquest, the fight moves to whoever supplies the common sense: the curriculum, the newsroom, the training. A redefined ordinary word is how you take ground there, because it changes what people assent to without ever asking them to change their minds.
Assessed
The claims ledger
The citable statements behind this term, each tied to the movement source filed in the Vault.
Gramsci defines hegemony as the spontaneous consent the masses give to the direction imposed on social life by the dominant group, distinguished from the coercive power of the state.
- Prison Notebooks (Quaderni del carcere)Einaudi, Turin
{"offset":466669}
Plain English for “Hegemony”: Control that does not look like control. When one side holds the schools, the press and th...
- Prison Notebooks (Quaderni del carcere)Einaudi, Turin
{"offset":466669}