Dossier · 1918–1949

Leo Lowenthal

Leo Lowenthal and the study of public persuasion

Chronology

1918–1949

Leo Lowenthal studied what popular writing could tell readers about social power. During the Institute for Social Research's American exile, that work extended from literature and magazine biographies to the appeals of antisemitic agitators. He asked how public messages could turn insecurity into submission to a leader.[1]; [2]

Early life and intellectual formation

From antiwar socialism to the study of inner life

Lowenthal's later interviews describe several routes into his political outlook. His father encouraged liberal democracy and opposition to nationalism. A family friend, Luise Habricht, introduced a more radical possibility during World War I. Lowenthal remembered her as a socialist, feminist and pacifist who opposed the war and supported women's suffrage. Through her he met the pacifist Ludwig Quidde and, as a teenager, mailed antiwar leaflets. He also recalled secretly reading antiwar novels by Henri Barbusse and Leonhard Frank.[3] (pp. 33–35)

He welcomed the Russian Revolution as a promise of human liberation. After the war he became active in socialist student politics, helping form a Frankfurt group with Neumann and Fraenkel in 1918–1919. He then worked with socialist students in Heidelberg in 1920. These activities gave his socialism an organized setting. He recalled membership of the Independent Social Democrats in 1919–1920; his later account of remaining with its left wing does not supply a clear record of every subsequent party affiliation.[3] (pp. 35–40)

His intellectual life was wider than a party program. Looking back at an essay he wrote in Heidelberg in 1920, he described a mixture of revolutionary hopes, Jewish messianism, philosophy and an early acquaintance with psychoanalysis. Siegfried Kracauer was a close friend and mentor. Lowenthal later recognized that his expectation of an imminent world revolution had also exaggerated his distance from ordinary university study. The interviews preserve his changing judgment of his youth, rather than an unbroken account written at the time.[3] (pp. 40, 46–50)

His hopes for revolution did not remain faith in the Soviet leadership. He recalled losing sympathy for the German Communist Party as it became more dependent on Moscow, followed by disillusionment with Soviet developments. That account distinguishes a continuing socialist purpose from loyalty to a party or state.[3] (pp. 35, 38–40)

Ideas and political aims

Psychology and culture

Psychoanalysis offered an answer to a problem within Marxist explanation. Economic conditions alone did not explain how people developed the feelings and habits that held a social order together. Lowenthal recalled meeting Frieda Fromm -Reichmann through Golde Ginsburg around 1922 and finding his exchanges with Erich Fromm especially stimulating. He described psychology as a way to connect the economic organization of society to ideas and culture. He dated conscious recognition of that problem cautiously, to around 1930 or perhaps 1927–1928.[3] (pp. 50–51)

Lowenthal and Guterman's critique of agitation

In Prophets of Deceit, Lowenthal and Norbert Guterman thought that exposing lies and foreign connections was insufficient. An agitator could appeal to real frustration while directing it toward an invented or distorted enemy. The problem was how the appeal worked. Their research grew out of earlier Institute studies and cooperation with the American Jewish Committee 's Department of Scientific Research.[2] (pp. xv–xvii)

The distinction matters to their criticism of society. They did not argue that dissatisfaction was always mistaken. They argued that an agitator could preserve the conditions producing it while offering an emotional outlet. Followers could gain the pleasure of blaming an enemy and belonging to a group without gaining control over their own situation.[2] (pp. 11–19)

Career and activities

Institute and editorial work

He joined the Institute part time in 1926. Literary study let him examine how the social order appeared in private hopes and fears. Editorial work became another major contribution. After moving to America in 1934, he helped get manuscripts to the journal's Paris publisher and used paid review assignments to help intellectual refugees.[3] (pp. 52–59)

Major works

Literature and the American agitator

In his 1948 essay “On Sociology of Literature [1],” Lowenthal treated mass-market writing as a subject that scholars should take seriously. He asked how literature related to the society that produced and read it. A story could offer escape from frustration, express a group's hopes or support a system of rule. The answer required close attention to a particular work and setting.[1] (“Literature and the Social System”)

Magazine biographies gave him a concrete example. Lowenthal described a change from accounts centered on political and business activity toward accounts of entertainers and private consumption. Reports about a celebrity's food, hobbies and friends could invite readers to feel close to the famous person through shared tastes. He interpreted that change as a retreat from understanding public power toward familiarity with private pleasures.[1] (same section)

That was an interpretation of published content. It should not be read as a measurement of what all readers thought or did.

Lowenthal and Norbert Guterman turned to another kind of public message in Prophets of Deceit [2], published in 1949. They studied American speakers and writers who promoted antisemitism and expressed admiration for fascist leaders. Their preface defined this particular kind of agitator and limited the inquiry to his texts.[2] (pp. xv–xvi)

They gave a useful example involving an overcrowded bus. One passenger complained about being squeezed and said something should be done. Another proposed collective action toward the company. A third blamed foreigners and wanted them removed. The authors used the scene to explain how a complaint about a service could become hostility toward people who had not caused it.[2] (pp. 8–10)

Lowenthal and Guterman analyzed recurring themes across the writings and speeches they selected. They sought common devices, rather than a history of each movement. The method gave them a pattern of appeals: anxiety, distrust, dependence and the promise that a leader would identify and punish the enemy.[2] (pp. xvi, 11–19)

Influence and criticism

What the study could establish

Their preface also stated a central limit. Textual analysis could produce hypotheses about a listener's response. It could not establish actual audience reactions. The authors called for field research to test effects. That warning belongs beside the account of manipulation because an argument about a speaker's technique is different from proof that the technique succeeded.[2] (p. xvi)

Horkheimer 's introduction made a related distinction. The agitators then had limited immediate influence, he wrote. The study examined a possible threat to democracy by looking closely at its extreme forms. His statement was the research director's judgment about the purpose of the book, rather than a measured estimate of future political success.[2] (pp. xi–xiii)

Lowenthal's American work connected cultural criticism to a specific problem of public life: how messages could direct anger away from its causes and toward vulnerable people. Its strongest boundary is also explicit. The texts reveal the appeals the authors studied and the explanations they proposed. Establishing their reach requires evidence from the audiences themselves.